Neuromarketing

Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. Marketing analysts will use neuromarketing to better measure a consumer's preference, as the verbal response given to the question, "Do you like this product?" may not always be the true answer due to cognitive bias. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain's response. This makes neuromarketing and its applied results potentially subliminal. Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.

Here is a video on the subject (you have to wait for the advert to pass - sorry but I can't do anything about it).






Beyond subliminal advertising, Darpa (the Pentagon's innovation department) has invested $4m in an attempt to help soldiers communicate by telepathy. See this link: http://www.wired.com/dangerroom/2009/05/pentagon-preps-soldier-telepathy-push/

This truly is mad science but the ideas are sound. Using EEG, if a device can collect, transmit, receive and translate brain waves, soldiers will be able to communicate by telepathy.