This is fantastic - if you commit 4 hours of your time to a community project, you are given a ticket to a specially organised concert.
Young people taking action to improve their community and gaining rewards for doing so.
It is a transaction which means the benefits are quantifiable and involvement is unemotional towards the cause. There are clear benefits to any associated corporate brand. That said, it raises the importance of community involvement and is a talking point for kids.
All credit to the founders. By providing the opportunity, kids have an experience. With the experience, kids can start to think about how they need to engage with each other, their family and their community.