Wednesday, January 27, 2010

Can we have too much choice?

A few years old now and we still haven't learned anything... In this video psychologist Barry Schwartz says we have all become so anxious due to the amount of choice we have now. In the old days, there was coffee or tea... Now, well, there's no such thing... Because of this, we have no idea what we want anymore so we become disoriented, frustrated, unsettled, perplexed and, most importantly, anxious. We have a responsibility to make things simple for people. Simplicity leads to understanding whereas complexity leads to confusion.


1 comment:

  1. Things have only gone further since. I am too anxious to type anything else.

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