I have talked about the use of technology that reads brain patterns - and the applications that we are starting to see (see here). This technology is new and experimental. As in all cases, the robustness of the theory is yet to be fully corroborated through rigorous field testing. While the potential uses are unquestionable, the reliability of the application will take time to validate. This week, experts warned that measures are needed to stop brain scans being misused by courts, insurers and employers (see here) as evidence of people lying.
Clearly the technology, in this case imaging technology (not EEG), is courting attention - a welcome indicator of the sign of things to come. But anticipate this boom in commercialising bioscience, with neuromarketing being another application, to be enveloped in ethical debate and government policy.
Tuesday, June 8, 2010
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