Musical intervention

Scientists at Glasgow Caledonian University are using a mixture of psychology and audio engineering to see how music can prompt certain responses. See here. Emotions and moods can be influenced by outside forces. This study aims to identify the components that influence specific responses. One application will be to compile personalised packages of musical components to help improve people's wellbeing.

There's nothing new about music therapy. This study is the first to try and model specific components to specific responses. The commercial applications will also be interesting. The retail environment could capitalise on the research to influence shoppers' buying decisions or define new ways of communicating brand empathy. It could also form part of the optimisation of advertisements and assessed by neuromarketing techniques. The opportunities are endless.

I have spoken about the use of scents in influencing human behaviour (see here). Now music.