New Scientist uses neuromarketing

I have talked about neuromarketing before (see here). New Scientist, the fantastic international (British) magazine that shares news stories from the world of science, recently undertook its own neuromarketing experiment. They took three options for covers for a single issue, hooked up 19 customers to an EEG machine and asked which cover was the best. They went with the winner and the result was a 12% rise in sales (see here). Here is an article from the NY Times that describes the 'experiment' in more detail (see here). While there is a definite element of the Heisenberg Uncertainty Principle at play - there is no control in the real world for comparison - it is another case in point where the application of neuromarketing has yielded an increase in sales.